For good reason the word “culture” is firmly anchored in our company name.

Cultivating successfully your existing home market is one thing. Here, at your home base, business processes are well known and have already been sufficiently optimized. However, your business model cannot simply be transferred one-to-one when expanding. Quite a few companies fail because they transfer their successful business to a foreign country without taking cultural customs or country-specific differences into account. But even in culturally similar neighboring countries, the socio-economic characteristics of customers differ.

The same applies to companies that have sold their products so far exclusively in eCommerce via online stores and now want to expand their offering to the bricks and mortar retail sector.

FOOD AND WINE CULTURE Consulting offers comprehensive support in all necessary activities to find the right solution ranging from strategy formulation via targeting to closing and, if necessary, including an intercultural management coaching or even temporary business management.

Certainly, one possibility for entering a new market is to establish your own sales team. However, a more successful approach involves identifying key accounts, decision-makers or resellers. To persuade them, you must present a compelling narrative explaining why your product outperforms existing offerings in a highly saturated market and offer a clear vision of how they can increase their earnings through collaboration with your company.
To achieve this, it’s crucial to possess market intelligence, information about competitors, and a well-defined brand story. Additionally, considerations such as delivery terms, guarantees, payment conditions, and the level of marketing support you will provide should be thoroughly thought out. How you position your product in comparison to alternatives and your strategies for promoting it are also key considerations.
With more than 30 F&B and sales experts we are well-equipped to provide this comprehensive information. In our network, we have the capability to swiftly gather the necessary information, are familiar with key players in the retail markets and have established industry contacts. Their briefing will empower you to convincingly engage with your business partners.

Identifying and developing new markets is a whole new game. This is where international market development strategies come into play. The first step into a new country is extremely difficult, but of central importance, because wrongly chosen partners can very quickly destroy the company’s reputation in the targeted market. The same is true for poor translations, marketing materials without adaptation, or wrong packaging. In order to save you from such a failure, we support you in the systematic development of foreign markets.

Questions and challenges you are going to face are: How do you convince new customers of your products?  How do you create local appeal?  How do you position yourself? What financial requirements do you need? Which laws and regulatory compliances are you facing?

Most likely you will not be able to meet all these challenges with your domestic sales force. The traditional approach of creating a product and then distribute it in your domestic market falls short when it comes to a new competitive positioning.  FOOD AND WINE CULTURE will help you to develop the right organizational and operational model in order to ensure return on investment when it comes to