OUR VISION
Building a better food world
Who We Are
Partners for the F&B industry
FOOD AND WINE CULTURE Consulting (FAWC) is an alliance of management consultants in the food, beverage, retail and hospitality sectors with headquarters in Heidelberg (Germany) and partner offices in Austria, Switzerland, France, Italy and England.
For more than thirty years, we have been successfully supporting startups, producers, retailers and HoReCa companies with strategic considerations, opening up new markets, product development and introducing growth and efficiency programs. With us, an entire industry comes together to envision solutions -, expand their regional or international market presence – and succeed in a dynamic market.
FAWC is flexible, fast and persistent, even with complicated project developments, and acts proactively even in changing markets. Our consultant colleagues have been working in the industry for many years and specialize in a specific field. Through our different focus areas and experience, we create concepts that are precisely tailored to the needs of our clients. → Find out more about our FB experts here.
FAWC is part of the → CLATU Group (clatu.com) , a European consulting and coaching network, including CLATU Academy, CLATU Solutions, CLATU Startup and CLATU Travel.
Core Values
What we stand for
Our corporate culture is based on these core values:
- Entrepreneurship (opportunity orientation, implementation, proactive action)
- Excellence (top performance, above average, appreciation) and
- Empathy (the ability to put oneself in the shoes of the company, to empower people and companies)
We feel committed to these values. They shape the way we work as a management consultancy, the way we work with our customers and our corporate culture. Needless to say, passion, reliability, vision, cultural understanding, loyalty and discretion are also part of it.
Basics
WHAT ELSE YOU SHOULD KNOW
✔︎ Our first approach is to help you achieve more market, more sales and more margin. In doing so, we think and act according to ecological and economic, but also cultural and social criteria.
✔︎ From analysis and strategy consulting to coaching, workshops and presentations, we create unique customer experiences, challenge the current status quo and work in networked teams to always offer the best solution.
✔︎ Trust and responsive care are the foundation of our consulting success. We value respect, fairness and quality.
✔︎ With over three decades of international professional experience and a deep understanding of the industry, we are able to develop successful strategies in a far-sighted and comprehensive manner.
✔︎ We work exclusively in the food, wine, beverage, food retail, supplements, import and export sectors. We do not offer consulting services for other industries.
»Exactly the kind of consultant I need«
STILL UNDECIDED?
Before you hire a business consultant, you will definitely have many questions. Among other things, whether we are the right people for you. That’s why it’s best if you form your own opinion about us. So let’s start the conversation and talk about how we can best support you.
Meet our founder
Cyrus Schultz
The origins of FOOD AND WINE CULTURE and CLATU
Cyrus Schultz is the driving force behind everything we offer, from strategic consulting services to market research and analysis to workshops and training. He is considered a proven industry expert in the food and beverage industry with excellent contacts with all players – from organic family businesses to small and medium-sized companies to food retailers. Together with an expert team of around 30 consultant colleagues under the umbrella of FOOD AND WINE CULTURE Consulting, he supports producers, retailers, importers, exporters and restaurateurs throughout Europe. His business consulting focuses on product range strategy, export, internationalization, growth and brand building.
Cyrus has over 30 years of consulting experience in corporate management and works in German, English, Spanish and French. His career began in 1984 with an apprenticeship in banking, followed by studying business administration and computer science. After graduating, he worked in the IT and robotics industry for over 10 years before turning his passion for food and wine into a career. After various professional positions in North and South America, Asia and Europe as well as interim mandates as export and marketing manager, managing director and advisory board (wine, cooking oils, coffee, baked goods, frozen products, nutritional supplements, gastronomy, hotel industry), he founded the CLATU Group, which has developed into a trustworthy advisor in the industry.
In addition to his consulting work, Cyrus holds TED talks, lectures and workshops. He is the editor of the German food blog “Culture Food”, author of several publications about food, nutrition and organic products and has been supporting the international “Slow Food” movement since 2006.
Get in touch and see how we can help you
